The Study of Environmental Arctic Change (SEARCH) aims to develop scientific knowledge to help society understand and respond to the rapidly changing Arctic. In September 2015, the SEARCH Sea Ice Action Team (SIAT), with a focus on science communication, developed a strategy for mobilizing the research community to organize, synthesize, and disseminate scientific knowledge related to the societal impacts of Arctic sea ice loss. Key elements are to (1) facilitate research collaboration on synthesis products that are accessible to broad and interdisciplinary audiences, (2) engage stakeholder communities through sustained and sophisticated dialogues related to impacts and their information needs, and (3) co-communicate the importance and state-of-the-art of Arctic research. The core product of the strategy will be a website to comprehensively communicate why and how "sea ice matters". This resource will provide tiered access to sea ice information, organized across a series of high-level topics using a hierarchical, pyramid structure based on increasing levels of scientific complexity. This resource will depend on collaboratively developed, peer-reviewed, and concisely edited scientific content, which will serve to coordinate the scientific community, disseminate important findings to broad audiences, and provide a take-away “go-to” resource for decision-makers and the media. In addition, "Sea Ice Matters" will host guest perspectives from across the science and stakeholders communities and provide timely information on emerging high-interest topics, such as notable weather events or recent science publications. Sea ice prediction is one of many societally relevant topics around which the SIAT is looking to collaboratively communicate the state of science and engage stakeholder communities.